Enhance your marketing skills with ELVTR’s live course on AI, covering strategy optimization, content generation, and customer experience improvement.

Introduction

In today’s rapidly evolving digital landscape, machine learning in marketing has become a cornerstone for businesses striving to stay competitive. Leveraging artificial intelligence (AI) can transform your marketing strategies, driving efficiency, personalization, and measurable results.

About the Course

ELVTR’s AI in Marketing is a comprehensive 6-week live online course designed to equip marketing professionals and business owners with the skills needed to harness AI effectively. Running from April 29, 2025, to June 5, 2025, the course features 12 in-depth lessons held twice a week, ensuring a balanced mix of theoretical knowledge and practical application.

Key Details:

• Duration: 6 Weeks
• Dates: April 29, 2025 – June 5, 2025
• Schedule: Tuesdays & Thursdays, 5 PM PST / 8 PM EST
• Instructor: Nicolas Darveau-Garneau, AI Strategist and former executive at Google and Coveo

What You Will Learn

This course delves into various aspects of machine learning in marketing, providing actionable insights and hands-on experience. Key topics include:

• AI Marketing Tools: Discover the latest AI-driven tools that can enhance your marketing efforts.
• Effective Marketing Strategies: Learn how to optimize your strategies using data-driven AI insights.
• Customer Development: Utilize AI to better understand and engage your target audience.
• Content Creation with AI: Master the art of generating compelling content using AI technologies.
• Ad Campaign Management: Develop and manage effective AI-powered advertising campaigns.
• Brand Marketing: Strengthen your brand presence with AI-enhanced strategies.

Benefits of Enrolling

Enrolling in ELVTR’s AI in Marketing course offers numerous advantages:

• Stay Ahead: Keep your marketing tactics up-to-date with the latest AI advancements.
• Real-Time Learning: Experience live interactions, immediate feedback, and personalized instruction.
• Hands-On Projects: Build a robust AI portfolio through practical assignments and a final project presentation.
• Networking Opportunities: Connect with like-minded professionals and expand your professional network.
• Expert Guidance: Learn from industry experts with extensive experience in AI and marketing.

Meet Your Instructor

Nicolas Darveau-Garneau

Nicolas brings over 25 years of experience in digital marketing and AI strategy. As a former Chief Evangelist at Google and Chief Growth & Strategy Officer at Coveo, he has led teams, authored influential white papers, and lectured at prestigious institutions like Kellogg and Rotman Schools of Management. Nicolas’s expertise ensures you receive top-tier education and insights into leveraging AI for marketing success.

Course Structure

The AI in Marketing course is meticulously structured to provide a balanced and comprehensive learning experience:

1. Introduction to AI: Understand AI’s transformative power in marketing.
2. Intro to AI in Marketing: Explore how AI is revolutionizing advertising and key marketing tools.
3. AI-Driven Customer Acquisition: Learn strategies to attract and retain high-value customers using AI.
4. AI-Driven Customer Development: Enhance customer satisfaction and lifetime value with AI.
5. Ads & Content Creation Using AI: Master AI’s role in creating effective ads and SEO content.
6. Creating an Ad Campaign Using AI: Develop a full-fledged AI-powered ad campaign.
7. Brand Marketing in the Age of AI: Transition from performance to brand marketing with AI strategies.
8. AI Tool Demo Day: Discover the best AI tools in marketing through live demonstrations.
9. Reimagining the Customer Experience with AI: Boost personalization and customer experience using AI.
10. Evaluating & Reimagining Customer Experiences: Analyze and enhance customer experiences with AI insights.
11. Ethical & Legal Issues of AI + Guest Speaker + Presentations: Navigate the complexities of AI ethics and legality.
12. The Future of AI + Guest Speaker + Presentations: Explore future AI advancements and present your final project.

What Our Students Say

Carlos Andres – Art Director:
“The group activities allowed us to interact and exchange ideas, challenging us to collaborate creatively.”

Hayley Smith – Branding 101:
“Impressed with the depth of each module, the information stayed with me long after the course ended.”

Rebecca Kouwe – Human Resources Analytics:
“Enjoyed the format with real-life examples and ongoing case studies. The Q&A sessions were invaluable.”

Courtney Fulton – Women in Leadership:
“The structured learning and hands-on workshops helped me apply what I learned effectively.”

Enroll Today

Don’t miss the opportunity to revolutionize your marketing strategies with AI. Whether you’re a marketing professional looking to enhance your AI knowledge or a business owner aiming to boost sales and refine your marketing strategies, this course is tailored for you.

Join thousands of students worldwide and elevate your marketing game with AI. Enroll now!

Unlock the potential of machine learning in marketing and lead your business to new heights with ELVTR’s expert-led course.

Call to Action

Ready to transform your marketing strategies with AI? Visit TOPY.AI today and take the first step towards leveraging cutting-edge AI tools for your business success.