17 Must-Have AI Marketing Tools for B2B Teams to Drive Success
Explore the 17 best AI marketing tools for B2B teams, featuring use cases, key features, and pricing to enhance your marketing strategies.
Artificial Intelligence (AI) has revolutionized the marketing landscape, especially for B2B teams striving to optimize their strategies and drive success. Leveraging AI marketing tools can significantly enhance campaign performance, improve customer engagement, and streamline marketing processes. Here are the 17 must-have AI marketing tools every B2B team should consider:
1. Cognism
Cognism is a leading sales intelligence platform designed to help B2B teams reach their target clients effectively. Its standout feature, AI Search, allows users to find the right contacts by simply typing desired outcomes. For instance, searching for “London-based sales directors at companies with over 500 employees” yields precise leads effortlessly.
Key Features:
– AI Search functionality for streamlined prospecting.
– Diamond Data® with phone-verified mobile numbers.
– Intent data by Bombora for identifying relevant companies.
– Seamless CRM integrations.
Pricing:
Offers Grow and Elevate packages tailored to varying needs, with no hidden fees. Contact Cognism for detailed pricing.
2. Jasper
Jasper.ai is an AI-powered content marketing tool that facilitates the entire content creation process, from ideation to writing and editing. Ideal for digital marketers, Jasper ensures content aligns with your brand’s voice and style.
Key Features:
– Multiple AI writing templates for blogs, ads, and emails.
– Blog post image generator.
– Integration with Google Docs for seamless collaboration.
Pricing:
Available in Creator, Pro, and Business plans. Visit Jasper’s pricing page for more details.
3. Grammarly
Beyond being a writing assistant, Grammarly offers AI tools for content generation, making it invaluable for B2B teams aiming to maintain brand consistency.
Key Features:
– Text rewriting based on tone and formality.
– AI-powered content creation and strategic suggestions.
– Plagiarism checker.
Pricing:
Free, Premium, and Business plans are available, with the Business plan offering extensive features for teams.
4. Hemingway Editor
Hemingway Editor is a web-based tool that enhances writing clarity by providing AI-driven suggestions for improvement. It’s perfect for ensuring your marketing content is accessible and engaging.
Key Features:
– Suggestions for concise and clear writing.
– Tone and style adjustments.
– Team management features in Hemingway Editor Plus.
Pricing:
Free to use, with an advanced Plus version available for enhanced features.
5. Tidio
Tidio integrates live chat, chatbots, and email marketing into a single platform, utilizing the Lyro AI-powered chatbot to handle 70% of customer inquiries automatically.
Key Features:
– Customer engagement automation.
– Extensive third-party integrations.
– Advanced analytics.
Pricing:
Offers Free, Lyro AI, Tidio+, and Enterprise plans based on usage and needs.
6. Humantic AI
Humantic AI focuses on personalizing B2B outreach by analyzing communication patterns and behavioral cues, helping teams create more effective and tailored marketing strategies.
Key Features:
– Customer behavior analytics.
– Bulk personality profile creation.
– Personalization insights for emails.
Pricing:
Various individual and team plans available. Visit Humantic AI’s website for detailed pricing.
7. Drift by Salesloft
Drift provides deep insights into buyer behavior through conversational AI, enhancing the entire buyer journey from initial interaction to final conversion.
Key Features:
– Automated booking of client meetings.
– AI-powered email content recommendations.
– Custom chatbots and live chat features.
Pricing:
Custom quotations available through Salesloft.
8. Instantly
Instantly offers comprehensive tools for scalable cold outreach, including AI-powered email sequence generation and inbox management, making it a favorite among B2B marketers.
Key Features:
– AI email sequence generator.
– Built-in CRM.
– Data-driven campaign analytics.
Pricing:
Monthly and annual plans available with discounts for longer commitments.
9. Writer
Writer enhances marketing content strategies with its range of AI templates and the specialized AI bot, Palmyra, designed for marketing professionals and business owners.
Key Features:
– AI templates for various content types.
– Team management and style guides.
– Rewriting tools and Chrome Extension.
Pricing:
Team and Enterprise plans tailored to platform usage and user numbers.
10. Reply.io
Reply.io excels in generating new leads through multichannel outreach, powered by AI tools like AI SDR and AI Chat, which automate and enhance the sales engagement process.
Key Features:
– Email automation and multichannel outreach.
– AI-powered live chat.
– Inbox management and AI email outreach assistant.
Pricing:
Sales Engagement, AI SDR, and AI Chat packages available. Detailed pricing on their website.
11. Close
Close is a CRM tool embedded with AI capabilities to automate repetitive tasks, such as transcribing sales calls and drafting emails, thereby increasing team efficiency.
Key Features:
– Integrated CRM and sales outreach.
– Close GPT AI tool for summarizing interactions.
– Follow-up automation and pipeline reporting.
Pricing:
Startup, Professional, and Enterprise plans are offered. Visit Close’s website for specifics.
12. SurferSEO
SurferSEO is designed to boost search engine rankings through its AI-driven content editor, which optimizes content based on over 500 ranking factors.
Key Features:
– Intuitive AI content editor.
– Automatic link insertion.
– SurferAI writing tool and multilingual support.
Pricing:
Essential, Scale, Scale AI, and Enterprise plans available. Detailed pricing information on SurferSEO’s website.
13. Zapier
Zapier automates workflows by linking apps through “Zaps,” enhanced by its AI Zap generator, which creates automated processes based on user prompts.
Key Features:
– AI-recommended workflow improvements.
– AI-powered assistant (Zapier Copilot).
– Ready-to-use Zap templates.
Pricing:
Various plans including Zaps, Tables, Interfaces, and Chatbots, tailored to specific needs.
14. Hootsuite
Hootsuite is a comprehensive social media management tool that leverages OwlyWriter AI to streamline the creation and scheduling of social media posts.
Key Features:
– AI writing assistant for social posts.
– Inbox management and detailed analytics.
– Multi-channel publishing and scheduling.
Pricing:
Professional, Team, and Enterprise Custom plans available, with the Professional plan including all AI tools.
15. Clearscope
Clearscope is an AI-powered content optimization tool that enhances content readability and SEO performance, making it a valuable asset for B2B marketing teams.
Key Features:
– Easy-to-use content editor.
– Relevant keywords list and readability level.
– Integrations with Google Docs, WordPress, and Microsoft.
Pricing:
Essentials, Business, and Enterprise plans offered. Visit Clearscope’s website for detailed pricing.
16. Notion
Notion’s AI add-on enhances collaboration and productivity by enabling teams to brainstorm ideas, automate form filling, and query internal documents seamlessly.
Key Features:
– Conversational AI for brainstorming and Q&A.
– Custom automations within the collaborative workspace.
– Integration with Google Analytics.
Pricing:
Free, Plus, Business, and Enterprise plans available, with Notion AI as a paid add-on.
17. ContentStudio
ContentStudio is a robust AI-powered content marketing and social media management tool that simplifies content creation, scheduling, and performance analysis.
Key Features:
– AI-powered content ideation and generation.
– Multi-channel distribution from a unified dashboard.
– Performance analytics and detailed reporting.
Pricing:
Starter, Pro, and Agency tiers available, with discounts for annual subscriptions.
AI marketing tools are transforming B2B marketing by automating tasks, optimizing campaigns, and enhancing customer experiences. Whether it’s generating content, managing social media, or automating outreach, these tools provide invaluable support to marketing teams aiming for success.
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